Buy “First to Fight” at Marineshop.net

In this riveting insider’s chronicle, legendary Marine General “Brute” Krulak submits an unprecedented examination of U.S. Marines – their fights on the battlefield and off, their extraordinary esprit de corps. Deftly blending history with autobiography, action with analysis, and separating fact from fable, General Krulak touches the very essence of the Corps: what it means to be a Marine and the reason behind its consistently outstanding performance and reputation.

Krulak also addresses the most basic but challenging question of all about the Corps: how does it manage to survive – even to flourish – despite overwhelming political odds and, as the general writes, “an extraordinary propensity for shooting itself in the foot?” To answer this question Krulak examines the foundation on which the Corps is built, a system of intense loyalty to God, to country, and to other Marines. He also takes a close look at Marines in war, offering challenging accounts of their experiences in World War II, Korea, and Vietnam. In addition, he describes the Corps’s relationship to other services, especially during the unification battles following World War II, and offers new insights into the decision-making process in times of crisis. First published in hardcover in 1984, this book has remained popular ever since with Marines of every rank.

Buy “Hue 1968” at Marineshop.net

The first battle book from Mark Bowden since his #1 New York Times bestseller Black Hawk Down, Hue 1968 is the story of the centerpiece of the Tet Offensive and a turning point in the American War in Vietnam.

In the early hours of January 31, 1968, the North Vietnamese launched over one hundred attacks across South Vietnam in what would become known as the Tet Offensive. The lynchpin of Tet was the capture of Hue, Vietnam’s intellectual and cultural capital, by 10,000 National Liberation Front troops who descended from hidden camps and surged across the city of 140,000. Within hours the entire city was in their hands save for two small military outposts. American commanders refused to believe the size and scope of the Front’s presence, ordering small companies of Marines against thousands of entrenched enemy troops. After several futile and deadly days, Lieutenant Colonel Ernie Cheatham would finally come up with a strategy to retake the city, block by block and building by building, in some of the most intense urban combat since World War II.

With unprecedented access to war archives in the U.S. and Vietnam and interviews with participants from both sides, Bowden narrates each stage of this crucial battle through multiple viewpoints. Played out over 24 days and ultimately costing 10,000 lives, the Battle of Hue was by far the bloodiest of the entire war. When it ended, the American debate was never again about winning, only about how to leave. Hue 1968 is a gripping and moving account of this pivotal moment.

Buy “The Leader’s Bookshelf” at Marineshop.net

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over two hundred active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader’s Bookshelf synthesizes their responses to identify the top fifty books that can help virtually anyone become a better leader.

Each of the works – novels, memoirs, biographies, autobiographies, management publications – are summarized and the key leadership lessons extracted and presented. Whether individuals work their way through the entire list and read each book cover to cover, or read the summaries provided to determine which appeal to them most, The Leader’s Bookshelf will provide a roadmap to better leadership.

Highlighting the value of reading in both a philosophical and a practical sense, The Leader’s Bookshelf provides sound advice on how to build an extensive library, lists other books worth reading to improve leadership skills, and analyzes how leaders use what they read to achieve their goals. An efficient way to sample some of literature’s greatest works and to determine which ones can help individuals climb the ladder of success, The Leader’s Bookshelf is for anyone who wants to improve his or her ability to lead – whether in family life, professional endeavors, or within society and civic organizations.

Buy “Legacy” at Marineshop.net

What The All Blacks Can Teach Us About The Business of Life

The All Blacks are the world’s most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we – as individuals, companies and teams – learn from them?

Champions do extra.
They sweep the sheds.
They follow the spearhead.
They keep a blue head.
They are good ancestors.

In Legacy, best-selling author James Kerr goes deep into the heart of the world’s most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business.

Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success – sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you’re gone?

What will be your legacy?

Buy “Machine, Platform, Crowd” at Marineshop.net

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Buy “Non-Obvious” at Marineshop.net

How To Predict Trends And Win The Future

How are a men’s grooming brand and frustrated “stuck-at-work” dads leading a revolution in masculinity post #MeToo?

What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?

How does hiring “neuro-diverse” workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?

For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.

In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Buy “Warfighting” at Marineshop.net

Warfighting is an authentic American philosophy of action that will thrill the millions of fans of SunTzu’s The Art of War and Musashi’s The Book of Five Rings. This modern classic of strategy and philosophy is the quintessential guide to prevailing in competitive situations, be it war, work, play, or daily living.

Sometimes life is war and sometimes business is war and sometimes you need to call in the Marines. Over the past two hundred years, the Marines have developed a reputation for getting the job done – fearlessly, boldly, and taking no prisoners. What better role model for the hidden warriors in ourselves? What better advice to call on when the stakes are high and sensitivity just isn’t going to work?

Written in 1989 as a philosophical and strategic guide-book for the US. Marine Corps, Warfighting is a worthy successor to SunTzu’s The Art Of War. With clarity, brevity, and wisdom, it describes the basic forces at work in every competitive situation whether on the field of battle, in the boardroom, or in the courtroom. With twentieth-century technology and its emphasis on speed and versatility, the rules of war and competition have changed. Warfighting‘s exploration of maneuver warfare takes readers beyond Sun Tzu’s classic lessons and provides them a more thorough understanding of what it takes to fight and win in the modern world. Currency’s edition of Warfighting features interviews with famous former Marines including F. Lee Bailey, Ed McMahon, and Donald Regan. They tell how they have used the Marine Corps’ battle strategies of strength and straightforwardness as their secret weapons in every confrontation, whether at a corporate, departmental, or personal level.

Buy “A World in Disarray” at Marineshop.net

American Foreign Policy and the Crisis of the Old Order

Things fall apart; the center cannot hold. The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones. The United States remains the world’s strongest country, but American foreign policy has at times made matters worse, both by what the U.S. has done and by what it has failed to do. The Middle East is in chaos, Asia is threatened by China’s rise and a reckless North Korea, and Europe, for decades the world’s most stable region, is now anything but. As Richard Haass explains, the election of Donald Trump and the unexpected vote for “Brexit” signals that many in modern democracies reject important aspects of globalization, including borders open to trade and immigrants.

In A World in Disarray, Haass argues for an updated global operating system – call it world order 2.0 – that reflects the reality that power is widely distributed and that borders count for less. One critical element of this adjustment will be adopting a new approach to sovereignty, one that embraces its obligations and responsibilities as well as its rights and protections. Haass also details how the U.S. should act towards China and Russia, as well as in Asia, Europe, and the Middle East. He suggests, too, what the country should do to address its dysfunctional politics, mounting debt, and the lack of agreement on the nature of its relationship with the world.

A World in Disarray is a wise examination, one rich in history, of the current world, along with how we got here and what needs doing. Haass shows that the world cannot have stability or prosperity without the United States, but that the United States cannot be a force for global stability and prosperity without its politicians and citizens reaching a new understanding.